Designer Telfar Clemens told Fast Company, “Many brands use price as a barrier to entry. I never wanted that for my brand.” So on March 27th, Telfar will let consumer demand determine the cost of his new collection. Once released, the clothes will start selling at wholesale prices and rise each second until pieces reach the retail price. Once an item is sold out, however, the price of that item stays the same moving forward. According to Telfar, the intention of the collection is to promote inclusion, and making sure everyone has access to his brand. This new collection will feature halter hoodies, split sweatpants, cutout jeans and crop hoodies, all with the signature Telfar logo. The first round of the Telfar Live Price Experience launches March 27 at 12:00 p.m. ET. New drops will then be rolled out on a weekly basis through April 24.
Is Clemens about to disrupt the industry with his new collection? I think so. I’m a huge fan of the Telfar shopping bags, perfectly nicknamed the “Bushwick Birkin.” Queen B, in her latest album Renaissance, drops a lyric about how she’s putting her Hermès bags in storage in favor of her Telfar tote, and the internet exploded with people debating her choice to support the black owned brand.
Telfar Clemens explains dynamic pricing for his new collection on CBSNews